WHAT WORKS

Stop guessing. Start counting.

You are not short of ideas. You are short of evidence.

Most content planners help you make more. This one helps you find out which of it worked — and, far more usefully, which of it never did.

Track · Read · Cut · Double

• The Basics. What performance actually means. The ten numbers, sorted by what they are genuinely worth — from vanity, through diagnostic, to the only one that pays. Your one number. Your baseline. And a thirty-post audit that will tell you more in an hour than the last year of posting did.

• The Power Law. A handful of your posts do almost all of the work. That is not a failure of the rest — it is how every platform works, for everybody. This book is built to find your handful.

• The Engine. Five pillars. The mix. Hooks, the idea bank, batching, the ask, the offer behind the content — and the stop-doing list, which is the page that actually gives you your time back.

• Twelve months, eight pages each. Plan the month. Fill the calendar. Log every post — every one, including the ones you would rather forget. Read the week. Read the month. Then Cut & Double: stop the thing that has never worked, and do more of the thing that has.

• The Playbook. A living record of what works for you — not for somebody with a different audience, a different offer and a different history. The Winners' File. The Losers' File, which nobody keeps and which is worth more. And your own rules, earned from your own numbers.

• When It Breaks. Fourteen diagnostics. Reach has collapsed. The plateau. The one that went huge. Good numbers and no money. When the algorithm changes. When you have stopped enjoying it — which is a performance problem, not a character flaw.

• The Toolkit. The dashboard. The fifteen-minute weekly ritual. How to pull your numbers. Collaborations, rates, and what to charge — because your numbers are your leverage, and that is why you tracked them.

Every number resolves to one of three states: WIN, FLAT or DROP. Colour-coded on every log page, so you can read a month at a glance and stop reacting to noise.

9,085 working hyperlinks. Eighteen tabs down the side of every page — six sections and all twelve months. Never scroll.

Three sizes, six files. A5, A4 and US Letter — hyperlinked digital versions plus clean printable versions.

Undated. Start in any month, in any year.

Free bonus: THE THIRTY-POST AUDIT — a standalone seven-page workbook. One hour, thirty posts, one answer.

Works with GoodNotes 6, Notability, Noteshelf, Xodo, and any PDF annotation app.

Instant download. A measurement tool, not a guarantee of growth — no book can promise a result on somebody else's algorithm.